Summary:
The article “Is Your Name on a Coke Bottle? Find out now...” by Whitney Matheson was published on June 23, 2014. It was published in USA Today. Whitney explains that she was shocked to find out that her name was written on one of the coke bottles nationwide. There are 250 popular names written on coke bottles as of the summer of 2014. The campaign is designed to get Coca-Cola drinkers to hunt down their names on these limited edition bottles. This summer Coca-Cola made 500 stops around the United States so that coke fans can get their own customized bottles. You can also browse coca-colas website for all of the named bottles they have.
Opinion:
I think that the idea of having a customized coke bottle is a great way to promote Coca-Cola products. I think that it will get people more interested in the product especially those who are already avid coke drinkers. I think that it is a campaign that was successful because although it only came out with 250 popular US names, the company provided a 500-stop around the US in order to create names for anyone interested in taking part in the campaign. This allowed for people with less common names to still have the opportunity to get a coke bottle with their name on it.
Feedback:
Do you think that the campaign is beneficial to all audiences? Do you think that the campaign is catered to certain audiences? Did you or would you take part in this campaign? Do you think that your name would be listed in the 250 popular names?
Resources:
Matheson, W. (2014, June 23). Is your
name on a coke bottle? Find out now... USA Today. Retrieved
Photo retrieved from: http://thumbs4.ebaystatic.com/d/l225/m/m8AecCTZOiN7eh-mhfZdC5g.jpg
I think that this campaign by Coca-Cola is highly effective. It creates an interest that otherwise might not be there for the brand. I myself am not a Coca-Cola drinker or consumer but I find myself stopping to look for my name or my friends' names whenever I pass a bin or shelf of Coke bottles.
ReplyDeleteI think the campaign is effective for the exact reason you just provided, Emily! Although some people do not drink coke on a regular basis, if they do happen to find their name or a friend or families name on the bottle then they are more likely to purchase the product for that reason.
Delete1) Teresa and I do believe that this campaign is beneficial to the audience who can find their names on a bottle. However, we feel as if some cultures were excluded. For example, both our names did not "make the cut". We were especially surprised to find out that Teresa did not even make it on a bottle.
ReplyDeleteKelsey, was your name on it?
My name was of course on a bottle because it is a very generic name. However, any uncommon names would not be found on bottles which definitely makes people feel alienated in regards to the campaign. This is why the company designed 500 stops through out the united states to allow the public to come and get their names put on coke bottles.
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