Summary:
Several of the Glaceau ads that Coca-Cola came out with were banned because of misleading health and nutrition claims. Specifically, one of the posters said “avoiding a trip to the doctor’s waiting room” implying that the drink had vitamins that could cure what ills you. Complaints were made about the ads that argued they were misleading because they were implying the vitamin waters were just as good or better than eating vegetables and they would help avoid illness. These complaints were made mostly because most of the vitamin waters in fact contain 26% of one’s daily sugar intake. The Advertising Standards Authority stated that these ads must not be used again and that the product could not be considered a healthy option since it still contained high amounts of sugar.
Opinion:
This type of false advertising from Coca-Cola would do nothing but hurt their sales even more. It seems to me as though Coca-Cola attempted to create a healthier option in hopes that their sales would increase but decreasing the sugar count to a measly 10-15 grams less than a can of coke is really not much considering a can of coke contains 12 tablespoons of sugar. In order for Coca-Cola to come out with a healthy product that they can promote as 'healthy' without being accused of false advertisement, the product should contain next to no sugar at all. The company needs to understand that it is competing against other companies who have tasty drink options that more often than not contain 6 grams of sugar or less.
Feedback:
After reading this article, would you still purchase coke products or would you be angry that their ads have become misleading?
Do you think Coca-Cola has the ability to produce a truthfully healthy product?
Did you know that Coca-Cola owned Glaceau water?
Resources:
Sweney, M. (2009, October 7). Coca-Cola
ads for Glaceau vitamin water banned. The Guardian. Retrieved
from
http://www.theguardian.com/media/2009/oct/06/coca-cola-glaceau-ads-banned-asa
Photo retrieved from http://www.theguardian.com/media/2009/oct/06/coca-cola-glaceau-ads-banned-asa
No, I wouldn't still purchase coke products because it contains high amounts of sugar.
ReplyDeleteSome people are addicted to sugary drinks and cannot help drinking them.
ReplyDeleteAfter reading this article, both Teresa and I will still be consumers of Coca Cola products because we are addicted, just as you stated in your reply to Samsung. The fact their ad may be misleading has nothing to do with their original product, COKE, tasting so darn good! A commercial will only stay for a year, Coca Cola is here forever.
ReplyDeleteYes we did indeed know that Coca Cola was in charge of production on the Glaceau Water products. From our knowledge, they own Dasani Water aswell, correct?
I'm addicted too!
ReplyDeleteAfter reading this article, I would not purchase coke products but I still wouldn't be angry about their false advertisement because everyone already knows that coke is not good for you. I believe that people who get mad over those advertisements are just oblivious. There are soo many people who has done different types of experiments with coke and already stated that it is very unhealthy for your health but people still drink it.
ReplyDeleteCoca-Cola does have the ability to produce a truthfully healthy product but I doubt it would taste the same as the original that everyone loves. Why? because everyone is so use to the taste of coke so if the taste differs just a little bit people would stop drinking it right away.
No I actually didn't know that Coca-Cola owned Glaceau water, that's actually really interesting cause coke is very unhealthy while water is very healthy.